- November 25th, 2015
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Posts Tagged ‘promotion’
Echoes of Avalon will be free in the Kindle store during the Thanksgiving weekend, starting Wednesday November 25th, and ending Sunday November 29th. Ripples in the Chalice will be discounted during this period as well, starting at $0.99. Various wonderful ebook reviewer sites and blogs will be promoting Echoes of Avalon; a different website almost each day. Even if you’re not up for downloading my books, I’d seriously check these reviewer sites out as they have amazing deals going on all the time. You could conceivably spend the rest of your reading-life without having to buy another book. And don’t forget, there is also a Goodreads giveaway for the paperback of Ripples in the Chalice going on right now through the 29th as well.
Echoes of Avalon will be featured on these sites on these dates:
Wednesday, November 25th — Free Kindle Books and Tips at http://wp.me/p6txNL-7xV
Friday, November 27th — Ebook Hounds (under Bailey’s Daily Deals) at http://www.ebookhounds.com
Friday, November 27th — Ereader News Today at http://ereadernewstoday.com/tag/fantasy/
Saturday, November 28th — The Choosy Bookworm at www.choosybookworm.com
The next couple of months are full of events where I will be promoting “Echoes of Avalon” and “Ripples in the Chalice,” and raising awareness on some great topics as well.
Tales of Avalon will be available for purchase in the dealers room of this staple of Oregon SciFi and Fantasy convention held this year at downtown Portland’s Marriot Hotel.
Through the Black Friday weekend “Echoes of Avalon” and the Tower will be free as kindle ebooks, and starting Wednesday the 25th “Ripples in the Chalice” will start out at $0.99 and slowly increase to its full price by the end of Sunday the 29th.
I’ll be the first featured author of the evening to read from his novel for the joint venture between Willamette Writers and Barnes & Noble for their “Books for Kids” program.
This is the final analysis of my Kickstarter experience.
Though I learned a lot and and I can say I dared to venture where few do, it still did not go great. With only $902 from 25 backers, I only reached 13% of funding.
Much feedback I received pointed out that maybe I was asking for too much money. I’m not entirely in agreement with that, because the amount I was asking for was actually less than the successful campaigns I modeled mine after. What that tells me, and some folks have supported my reasoning, is that for publishing-related Kickstarter projects to be successful you need to already have a fairly large fan base. Though I have loyal readers who leave great 5 star reviews, I don’t have a huge number of them. I had hoped that after my personal support group who were able to contribute (and just about everyone I expected did), the well spring of supporters reached through viral marketing would kick in. It did not. Outreach through social media, or any media for that matter, is a very contentious topic on what works and what doesn’t. In my past few posts I outlined what I did and the adjustments I made based on feedback. You can take from it what you will (however, the way things are these days, my information may very well be outdated and “quaint” before long).
The only thing I can think of which I didn’t do a lot was direct email people on a frequent basis (weekly was what most people suggested). Others who had done Kickstarters told me that even after their campaigns were over they still had plenty of friends and family who hadn’t heard of their project. I’m finding that to be true too, despite having felt like I’d spammed it to death beyond good taste. A bit of advice I got from a guy in a NaNoWriMo group was that I needed to be absolutely obnoxious about getting the word out. He must have been right. Another thing I didn’t do that maybe I should have was to try the $5 “boost” on Facebook that allegedly gets your message in front of 100% of your followers. For $5 it just might have been worth it at least once.
Some interesting stats from my experience:
The average contribution was $36.08.
32% of backers were complete strangers (as far away as Sweden, Ukraine, and Brazil) and they were most likely to be the ones to leave personal messages.
32% of backers were from my primary writing community NIWA (though you could argue that they should be categorized under my “friends”, but I wanted to distinguish how important it is to have a writing community when you’re a writer).
36% of backers were friends and family.
Kickstarter has already encouraged me to re-submit and others have suggested I try another crowdfunding site like IndieGoGo who let’s you keep the money you do raise, but right now I’m feeling beat up, exhausted, and need to apply my energy towards other more pressing matters in my life. I will finish my book, however daunting it maybe, but it will get done.
My last duty was to send personalized emails to all the backers, then send a general update thanking everyone. You can bet when my book is done, I’ll be contacting those people to let them know.
I mentioned in my earlier blog, the Modus Operandi for creating a specific image that will appear in my movie trailer blog follows a certain process. That includes previewing rough drafts of the image, suggestions for changes, stamp of approval on a final rough draft, then the final completed image.
I’d like to walk you through that process for one image here.
When working with the artist, David Greene, I first emailed him a list of descriptions – one for each image – and then I sat down with him and verbally clarified what I’d like to see for the image we were currently working on. When necessary I even drew very rudimentary stick figures for him, but mostly he was keen enough to understand right away what I was looking for.
After the first image he made for me, I had a good idea how fast (and talented) he was at making the rough drafts and how he could adjust on the fly. That filled me with enough confidence to be fairly demanding when making suggestions for changes.
For the most recent image we were working on I sent him the written description: “Image1 (Black and White, pencil/charcoal): Patrick is on his knees before a burning Jerusalem circa 1099 AD. He is wearing chainmail with a white surcoat over it. The surcoat is smeared with soot and blood. It also has a red cross emblazoned on the chest (classic ‘Crusader’ style). The cross should be bright red and the only color in the image. Patrick has a ‘What have I done?’ look on his face and his arms hang limply at his sides. A Norman style helmet (conical cap with nose card, a la ‘Bayeaux Tapestry’) rests up-ended on the ground near his knees as if he just took it off, set it down, and it is in the process of rolling away.”
After a brief discussion, David took the idea and ran with it. Within a couple of days he had these rough drafts for me:
Both were great starts, but I did not like the angle. I did not want to see a full frontal image. I suggested that I’d like to see the character more at an angle. Soon David had this image to show me:
I liked it much better, but now I was concerned about the character covering his face. I wanted a viewer to see the pain on the character’s face, imparting the significance of the moment. Again David adjusted and came up with this:
Closer. I suggested a compromise between the last two images – the previous image’s angle, plus the exposed face. Also, I made the final suggestions of having the character looking skyward. David excitedly accepted the suggestions and in a few days I gave the stamp of approval after seeing this:
My final input was to point out that I envisioned the character having an appearance similar to that of Brandon Lee, the actor and son of Bruce Lee who tragically died while filming The Crow. I even emailed links of Google images of Brandon. That turned out to be unnecessary, as David was already familiar with, and a fan of, the actor.
After all this back-and-forth, all the nit-picking on my part, and the tweaking. David came up with this final awesome image:
My friends and colleagues were just as astounded as I was (though, due to technical difficulties, the image here is blurry and does not do the final image justice). I received a print out of the image just in time for a book signing where I put it prominently on display. I’m fairly certain it went a long way towards selling more books than I normally would have. Customers are much more willing to buy a product when they have a clearer image of what the product has to offer – in this case a clear image of what transpires in the pages of Echoes of Avalon.
Which brings up an interesting point: Even after these images have been used in a movie trailer, they still will be quite effective by themselves as promotional tools for all sorts of occasions for a long time to come. Money well spent.
These images, and future ones, can be found on the Echoes of Avalon Facebook page. Check them out here: http://www.facebook.com/media/set/?set=a.247839491948866.60569.196323337100482&type=3
Echoes of Avalon is free through July 31st from ebook provider Smashwords. If your a book lover who uses Nook, Android, iPhone, iTouch, Kindle, Blackberry or just about any other electronic format imaginable, then go to https://www.smashwords.com/books/view/7823 and use the discount code posted there. This is a great opportunity to read Adam Copeland’s multi-faceted epic fantasy of Irish Knight Sir Patrick Gawain’s journey of self redemption while battling worldly monsters and inner demons.